LinkedIn has announced a major update to its video platform. With video views increasing by 36%, the platform is clearly leaning into the growing demand for video content — and the results speak for themselves.

As a leading social media marketing agency in Kochi, we’ve been closely watching these developments. This update isn’t just cosmetic — it changes how your audience discovers, watches, and engages with your content.

What’s New in LinkedIn Video?

Full-Screen Vertical Video (Now on Desktop)

Originally a mobile-only feature, LinkedIn has now enabled full-screen vertical playback on desktop browsers too. This creates a more immersive viewing experience and aligns with how users are consuming short-form video on other platforms like Instagram Reels and TikTok.

“Videos For You” – Smart Content Recommendations

LinkedIn’s new AI-curated video feed recommends content based on your industry, interests, and past interactions. This feature helps your videos reach the right audience organically — no extra effort needed.

Search-Integrated Video Carousels

When users search for a topic on LinkedIn, they’ll now see a carousel of relevant videos within the results. That means your content has more chances to surface in context — boosting discoverability and long-term engagement.

Advanced Video Analytics

You can now track retention, reactions, and demographic breakdowns like never before. With better data comes better decisions. For brands and creators, this means more refined content strategies and stronger ROI.

Why It Matters for Your Business

If you’re a brand or professional trying to build authority, this is your moment. LinkedIn’s updates offer:

• 📈 Enhanced visibility for niche expertise
• 🧠 Smarter content targeting
• 🎬 Easier video publishing workflows
• 📊 Real-time performance data

And for businesses working with a social media marketing agency in Kochi, these tools create new opportunities to maximize your content’s impact on a platform already rich with decision-makers and B2B leads.

With video discovery, analytics, and engagement features expanding, LinkedIn is no longer just a platform for resumes and job hunting. It’s evolving into a creator-first space — and those who adapt early will lead the conversation.

Now is the perfect time to revisit your video strategy. Whether you’re looking to build a personal brand or grow your company’s influence, the new tools make it easier than ever to stand out.